Italy-born and Scotland-based, Viv Latifa is a rising singer-songwriter whose music transcends borders, blending R&B with Latin and Afrobeat influences. Drawing from her multicultural background, Viv infuses her soulful voice with a touch of raspy charm, captivating audiences with her vocal agility. From humble beginnings performing in churches and theaters to gracing the airwaves of BBC Introducing, Viv Latifa’s journey in the music industry is already leaving an indelible mark.
A Creative Journey from Italy to Scotland
Viv Latifa’s music career began with a courageous move from her hometown in Italy to the creative hub of Scotland. Settling first in Glasgow, she immersed herself in the local creative scene, networking, and collaborating on projects with fellow artists. But it was the decision to move to Edinburgh that proved to be the turning point, as she dedicated her days to writing and recording the songs that would become her musical identity.
Aspirations and Proud Moments
In her pursuit of success in the music industry, Viv Latifa has set ambitious goals for herself. Building a strong and devoted fanbase is her priority, while she also dreams of collaborating with established stars and releasing her first two albums. Alongside her musical pursuits, she aims to sharpen her marketing skills and secure a desirable record deal that will help her embark on tours and chart her music on platforms like Billboard.
Among her proudest moments are being featured on BBC Radio and gaining radio plays at Amazing Radio. Becoming a member of The Recording Award Academy has also been a significant accomplishment for her. Yet, Viv doesn’t rest on her laurels; instead, she finds pride in the ongoing journey, such as the work on her first music video and the endeavor to create her album.
Overcoming the Challenge of Relocation
While Viv Latifa’s passion for music has driven her forward, her biggest obstacle was relocating to the UK. Starting anew in Edinburgh after having already settled in Glasgow required resilience and adaptability. Nevertheless, this experience has forged her into a stronger artist, making her grateful for the growth that came from overcoming this hurdle.
Influences and Dream Collaborations
Viv Latifa draws inspiration from a diverse array of musical icons, including Rihanna, Beyoncé, Aaliyah, and HER, to name a few. Yet, there is one artist she dreams of collaborating with more than any other – Tems. Viv finds Tems’ unique songwriting style and shared taste in song topics captivating, making a potential collaboration a dream come true.
The Message in Viv’s Music
Through her heartfelt music, Viv Latifa seeks to create a meaningful connection with her listeners. She hopes her songs become a source of relatability, comfort, happiness, and inspiration for her audience, bridging the gap between cultures and backgrounds.
A Journey Fueled by Love for Music
What keeps Viv Latifa going each day is her unwavering love for music. This passion fuels her determination, resilience, and unwavering commitment to pursuing her dreams. Despite any challenges that come her way, Viv remains a good listener, loyal, professional, and appreciative of honesty.
As Viv Latifa continues to work on her highly anticipated album, her captivating blend of R&B, Afrobeat, and Latin music is bound to reach new heights. With each step, she brings us closer to a world where music unites and uplifts souls, celebrating the beauty of cultural diversity while embracing a shared passion for captivating melodies and soulful expressions. You can follow Viv’s musical journey on her Instagram, Spotify, and other social media platforms, as she prepares to make her mark on the international music scene.
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